From founder Kevin Mora, AKA “The Pain”:
High Altitude Fitness opened on January 10th, 2000, but the concept behind it developed naturally along with my journey into training and fitness. I grew up playing sports: baseball, football, soccer, basketball and skiing. My training grew more focused after I went to college to play baseball. When I discovered that some of my teammates had the same love of lifting, we started to hit the weight room religiously. My game jumped to the next level; I was no longer just a singles and doubles hitter—my power, speed, and stamina had all markedly improved. I was ADDICTED!
Years passed as I skied and snowboarded my way into my late 20’s. Not only was I lifting, but I started power lifting. I was hoisting some descent weight, and my body weight increased to 240 pounds, which I loved. Unfortunately, I was training at a gym that did not understand my passion for lifting and became frustrated that my ambitions as a trainer were thwarted by management. From this, a vision was born. With the encouragement and support of Holly, my then future wife, plans to build the perfect gym came to life. By January 2000, High Altitude Fitness was a reality. Let the “Pain” begin!
From an interview with Tara Bell of SVTV on January 5, 2017…
“Well we’re here today at High Altitude Fitness to cover some tips that will help you stick to those fitness goals in the upcoming year…”
Still Photography by Hillary Maybery: http://www.hillarymaybery.com