Our café serves delicious gourmet espresso drinks and fresh baked goods from our on-site bakery. All of our coffees are fresh roasted in Hailey and our baked goods are served fresh from the oven. Hailey Coffee Co. roasting facility is located in Hailey off Airport Road, This enables us to provide fresh roasted beans to our café and customers. Fresh Roasted Beans, superior roasting techniques, a demand for quality, and a well trained staff are some of the components that we believe truly create “The Cup of the Valley”
The people of Hailey are great customers. I am so grateful they are supporting us and keeping us busy. Every day we bake fresh pastries and we do this just for them. We roast our own organic beans so they are always fresh and tasty. For me, customers are the most important part of the business. If there are no customers, there is no business. That’s why I want to give them our best.
— Santos Serva, Owner
At Hailey Coffee Company, we use a Sivetz Fresh-Air Roaster. We roast approximately 2 tons of beans per month. We believe it is the most advanced technology available in roasting today. We have chosen this type of roaster because it uses hot air, as opposed to a hot surface used in more conventional cylinder roasters. The use of fresh air to roast coffee beans produces a “cleaner” (less tars), and more even roast on the bean. This design allows for the full development of the coffee’s flavor. Each roast is calibrated to the exact degree of perfection, and each coffee is roasted and blended to enhance its characteristics.